The Big Check Up 2022 from The Marie Keating Foundation presents

The First Poster To Catch Lung Cancer “

Lung cancer is the world’s biggest cancer killer – it has many symptoms that can be overlooked and often it’s caught too late for the new treatments available to make a difference. The most striking symptom is a cough”

To encourage those with a long-standing cough to get it checked, and to reach them in the most targeted way possible the Marie Keating Foundation has worked with doctors, patients, and technicians to create an innovation that is the message – revealing itself only to those with a cough.

This is part of the effort the Marie Keating Foundation is leasing this Lung Cancer Awareness Month to bring down Ireland’s lung cancer mortality rate once and for all. As well as the poster to catch those with symptoms of a cough the organisation is asking is all to sign the petition calling on government to trial a lung screening programme - which could catch patients when treatment is most successful